Integrated Marketing Communications Management
Holistic management of brand development and marketing processes. This is an applied program on market analysis and research, business model development, creating brand identity, brand promise, target audience determination processes, communications processes, reputation management, marketing strategies, marketing planning and preparing marketing budget.
Duration: 2 days
Brand Identity, Marketing and Management
Managing the processes of brand identity system development, research, analysis, brand promise, goals, brand essence, strategy, brand management, and marketing through corporate culture, corporate identity and brand identity model within the context of marketing discipline.
Duration: 1 day