Integrated Marketing Communications Management

Holistic management of brand development and marketing processes. This is an applied program on market analysis and research, business model development, creating brand identity, brand promise, target audience determination processes, communications processes, reputation management, marketing strategies, marketing planning and preparing marketing budget.

Duration: 2 days

Brand Identity, Marketing and Management

Managing the processes of brand identity system development, research, analysis, brand promise, goals, brand essence, strategy, brand management, and marketing through corporate culture, corporate identity and brand identity model within the context of marketing discipline.

Duration: 1 day

Communication, Customer Relationships and Reputation Management

Training program on how to manage the processes of reputation, perception and communication, before all stakeholders within the context of marketing discipline.

Duration: 1 day

Branding Program for Entrepreneurs

Special short training program for entrepreneurs on the discipline of marketing, business model, developing brand identity, research, goal, essence, strategy, sustainability and management processes.

Duration: 1 day

Branding: From Past to Present

History of marketing and branding, the Ottoman Empire, the Republic of Turkey, past and present, our cultural traits, revisiting the past to plan the future.

Duration: 2-hour seminar program

Project-specific Training Package

Creating a training program through case analyses and by preparing specific projects that your establishment needs with regards to marketing, branding and communication.

Durations and contents are determined exclusively for each project.

Please contact us for your inquiries about course durations and contents at: [email protected]

Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure

Brand Identity, Marketing and Management

  • Brand and marketing relationship
  • What is strategy?
  • How to create brand identity
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • Why is research important?
  • How to do research and analysis
    • Brand’s place in marketing
  • Relationship between brand identity, corporate identity and corporate culture
  • Communication and communicating
  • How to develop brand strategies
  • Manage your brand
  • Evaluate: You cannot manage something that you cannot evaluate

Communication, Customer Relationships and Reputation Management

  • Communication, marketing and brand relationship
  • What is communication?
  • Personality tests
  • Oral and written communication, body language
  • Listening and understanding
  • Media and communication (PR, media buying)
  • Media relationships, crisis and process management
  • Customer and communication
  • Research Methods, know your customers
  • Customer loyalty and customers satisfaction
  • Designing experience
  • Publicity methods
  • Reputation management

Branding Program for Entrepreneurs

  • Marketing: What is it, what is it not?
  • Business model and marketing relationship
  • Creating value through strategy
  • The importance of research and analysis stages and how to manage them
    • Who and where is the target audience?
  • Relationship between brand identity, corporate identity and corporate culture
    • Brand identity creation process
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Publicity methods
  • Marketing planning and budget preparation

Branding: From Past to Present

  • A general review of the history of marketing and branding
  • The first branding law and practices
  • Branding in the Ottoman Era
  • Branding in the Republican Era
  • For the future…