Brand Development and Marketing Process Management
Research and Situation Assessment
Comprehensive analysis of the establishment, brand and existing processes. This process is supported by researches and carried out through in-depth discussions with the executives of the establishment.
Preparation Stage and Strategy Development
Marketing department is organized and/or established. The department’s work processes and reporting methods are developed; necessary training support is given.
During this process, brand identity is developed and marketing strategies are determined. Market analyses, research, design, qualified human resource, technological infrastructure works, determining the goals, classifying the target audience, identifying the publicity mediums are completed.
Implementation and Evaluation
After the marketing department is formed, brand and marketing strategies are developed, annual plan and budget preparations are completed, the holistic marketing processes continue with the evaluation stage.