Fulfilling all requirements of marketing by determining the processes required for developing your brand, devising and implementing strategies, and evaluating.

Determining holistic marketing strategies and developing brands are specific to each project; however, the main roadmap and the main steps to be taken are the same.

It is only through having a “strategy” that a brand can continue its existence and maintain sustainable competitive advantage in the long term. A brand without a strategy will fail to understand and interpret the era, and will not be able to make right, forward-looking decisions.

Occasionally, coincidences may take brands to significant places, but you will need more than random coincidences if you want to make your brand last and become global.

Foreseeing the future is difficult, but it is possible to design it.

Brand Development and Marketing Process Management

Research and Situation Assessment

Comprehensive analysis of the establishment, brand and existing processes. This process is supported by researches and carried out through in-depth discussions with the executives of the establishment.

Preparation Stage and Strategy Development

Marketing department is organized and/or established. The department’s work processes and reporting methods are developed; necessary training support is given.

During this process, brand identity is developed and marketing strategies are determined. Market analyses, research, design, qualified human resource, technological infrastructure works, determining the goals, classifying the target audience, identifying the publicity mediums are completed.

Implementation and Evaluation

After the marketing department is formed, brand and marketing strategies are developed, annual plan and budget preparations are completed, the holistic marketing processes continue with the evaluation stage.

Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure