Kültür Consulting

Kültür Consulting offers consulting and training services on integrated marketing communications and brand management processes.

At Kültür Consulting, we develop projects by combining core communication basics with each establishment’s own culture, innovation and tradition. The process of marketing is a holistic design process where business model, reputation management, human capital and technology are built together.

Each brand has a different roadmap and different needs, and requires tailor-made solutions. The processes should be managed by following the stages of analysis, strategy development, planning and implementation; and all cultural values and essence that provide base to these processes should be taken into consideration with priority.

Maintain your essence, encourage progress.

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Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure