Branding: From Past to Present
Integrated Marketing Communications Management
Corporate Identity and Corporate Culture
Brand, Identity and Marketing
Communication, Customer Relationships and Reputation Management
Branding for Entrepreneurs

Foreseeing the future is difficult, but it is possible to it.

Özü Değişmeyen İletişim Temelleri
Yenilik ve Gelenek Birlikte
İtibar ve Kültürün Önemi

Kültür Consulting offers consulting and training services on integrated marketing communications and brand management processes.

Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure