So how will you use marketing?

Marketing is a work of design and strategy that covers all business functions; it is an approach of planning and shaping the results in advance. It needs successful practices.

Corporate identity, corporate culture, human capital, customer and supplier relationships are integral parts of these processes; to establish a holistic marketing communication, the whole system is developed together.

Obviously, applying ideas is not an easy thing; many variables need to be taken into consideration such as the ever-changing and advancing technology, movements in the economic environment, political and legal processes, and socio-cultural factors. This is why it is necessary to pay attention to your strategy. Strategies should be stable, dynamic and applicable in order to clarify your roadmap and facilitate your perspective instead of just being a never-changing set of rules.

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Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure