Make a difference through your passionate employees

You need passionate employees who take ownership of your brand and who care about it just as much as you do. They are your shareholders; devise systems that encourage this, include your employees in your business development processes. The topic of reputation deserves another mention here: Researches show that employees look at the criteria of reputation before wage policies when they make their decisions. Reputation began to be a priority for employees, as well; they want to have respect and be respected. Becoming a brand and maintaining your brand status is possible through the employee brand approach. Being an employee brand starts with caring about your team’s inputs, keeping them happy, and making them passionate representatives of your brand. There must be something that brands which receive 500 thousand ideas and suggestions a year from their employees or the brands that establish happiness departments know.

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Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure