You need passionate employees who take ownership of your brand and who care about it just as much as you do. They are your shareholders; devise systems that encourage this, include your employees in your business development processes. The topic of reputation deserves another mention here: Researches show that employees look at the criteria of reputation before wage policies when they make their decisions. Reputation began to be a priority for employees, as well; they want to have respect and be respected. Becoming a brand and maintaining your brand status is possible through the employee brand approach. Being an employee brand starts with caring about your team’s inputs, keeping them happy, and making them passionate representatives of your brand. There must be something that brands which receive 500 thousand ideas and suggestions a year from their employees or the brands that establish happiness departments know.
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