Brand spirit makes the difference; be original, be patient

The essence of your brand is the basis for all your business processes; the brand value you offer to your customers is closely related to your brand’s spirit and to the difference it makes. Differentiation is a matter of spirit; it is a system and a paradigm that corresponds to a brand’s spirit and that is almost impossible to imitate. By its nature, the “spirit” of a brand is original and different. If you want to make a difference, you need to stay focused, stay true to your essence and do one thing exceptionally good; you also need to accept the fact that you cannot be the best at everything, that there can be things you are average at; so, you also need to know your short-comings, know what to give up, when to give up in order to make a difference. Being original and different in what you do through smart practices developed with a holistic perspective provides value creating experiences in your customers’ lives. In order to provide such experiences, and to become a well-respected and reputable brand, it is necessary to understand the times properly, to interpret consumer preferences and most importantly to be patient. Positioning, design processes, corporate and brand identities, developing brand discourse, devising marketing plans, using instruments of publicity, implementing marketing mixtures that are developing every day, and making SWOT analyses are without a doubt very important and necessary; however, they are not enough. You need to manage your reputation, renew yourself, develop transparent, sincere relationships with your employees, customers and all your stakeholders, and constantly look at the bigger picture in order to make a difference and be original. Patiently developing content and approaches that will support and strengthen your position, that will express your brand’s spirit and show your brand’s value, and choosing the appropriate channels while doing so will help you become a brand.

Share on linkedin
Share on facebook
Share on twitter
Share on whatsapp
Share on telegram
Share on print

Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure