Asude Alkaylı

Asude Alkaylı

Asude Alkaylı began her career at Turkish Airlines before working as Corporate Communications Manager at Egebank, Astaş Holding and Astoria Gayrimenkul A.Ş. She then became Marketing Coordinator at Jones Lang Lasalle (Alkaş Consulting) Turkey, Commercial Real Estate Inc. After managing various brands within retail, food and real estate industries, Alkaylı provided consulting services to Hagia Sophia Museum and Topkapi Palace Museum with regards to corporate identity and event management, as well as consulting Güllüoğlu, Hilton, Şehir Hatları and Amplio brands during their founding and reorganization processes. Since 2010, she has been providing brand and marketing consulting services and trainings under Kültür Consulting, which she founded. Alkaylı is a Founding Member of Marka Konseyi (Brand Counsel), founded by brand consultants and executives, and is a Board Member of the Yüzyıllık Markalar Derneği (Century-Old Brands Association). Having completed her pre-university education in Zurich, Alkaylı continues her studies in history of marketing, branding, sustainability, innovation and entrepreneurship. She holds a Bachelor’s degree from the School of Foreign Languages, Marmara University and a Master’s Degree in Innovation and Entrepreneurship. Alkaylı is 45 years old.

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Integrated Marketing Communications Management

  • Marketing: What is it, what is it not?
  • Strategic marketing (business=strategy=marketing)
  • Business model and marketing relationship
  • Creating value
  • Managing the research and analysis stages
    • Who and where is the target audience?
    • Brand and marketing relationship
    • What is brand identity? How is it created?
  • Brand positioning, brand essence, values, brand promise, name, logo, registration
  • What is brand strategy?
  • Communication and communicating
  • Communication and customer relationships
  • Communication and media relationships
  • Publicity and recognition
  • Manage your reputation
  • How are marketing strategies developed?
  • Relationship between brand identity, corporate identity and corporate culture
  • Marketing planning
  • Marketing budget
  • Implementation
  • Measure: you cannot manage something that you cannot measure